Gintarė Pociūtė

The Disappearance of the Beauty


The prevailing standards of beauty in our society turn into an attempt to copy a woman’s appearance according to one model. I am surrounded by the beauty; women in my family have been brought up in this way; beauty is important to them. It is also important to me, because I seek for recognition and I hide. I have always been hiding, under the guise of other people’s stories and reliving similar feelings. Now it’s time to denude myself. Hair for me is one of the main symbols and highlights of femininity. By losing it, I lose a part of myself. My face becomes unrecognizable. The story, however, is not about illness, but the pursuit of beauty can sometimes a disease. You can put your face into the faces of my personal story. And then the face is no longer mine – it’s the face of non-existent person. A rare woman would want to disseminate her “non-beauty”. What I would never implement in the real life, in my work I urge to take off our masks by creating the copies under the principle of industrial weaving.

The hair has a lot of conflicting connotations having the exceptional influence in our lives: it is a sign of health and attractiveness, but, then separated from the head, it dies and can cause unpleasant feelings when becoming waste. However, even dead it contains information which may be useful in the investigation of the entire stored memory of this structure.

There are countless religious and social habits of great significance, which include daily rituals, fashion, strict religious taboo, shamanistic spells and tales told in the evening. People have been paying great attention to hair since the ancient times. The symbols of sexual and mystic powers are reflected in legends and stories. Religion and morality watchdogs were concerned with the temptation of woman’s beautiful hair. Different cultures emphasized the marking of the state of transformation.

Hair has been a certain self- and identity expression since the very dawn of human culture. The prevailing hair fashion existed any period and affected almost every person. Hair was plaited, braided, twisted, wrapped, curled, straightened, formed, tied, cut, shaved, and even used for weaving.

Probably no one could deny that a human is the work of textile – a braid plaited from hair fibre or a forest of hair interlaced on a male torso. For an artist, a piece of hair is the most perfect thread. The field of research of the two-year postgraduate studies has crystalized into the theoretical thesis on the topic of The Use of Human Hair in Contemporary Art: from Ritual to Concept. In my work I did not use hair as a material and, paradoxically, woman’s hair, after turning into symbol, changes and then finally disappears. A cycle appears, in which I create my ‘going bold’ as a mosaic. But don’t be afraid, I don’t predict any disease. It’s me, simply dressed down.


Technique: digital jacquard weave

Materials: polyester

Dimensions: 13 x 28 x 20 cm